Your hair is a weapon. Simple, routine maintenance is required to ensure it's always ready for prime time. This forming cream is built for hard-working men who desire the appearance of thicker, fuller hair without making a big deal about it. A modest amount applied throughout towel-dry hair provides award-winning, 'round-the-clock coverage. Scent: Sandalwood. Barbershop pro-tip: Use a small amount to towel-dry hair and work it from the roots to the top.